Group Companies

Fundraising Initiatives is part of the Fundraising Initiatives Group.  Together we provide our charity clients with an all-encompassing selection of fundraising solutions.



Premier Contact is a leading telephone fundraising agency committed to working in partnership with charities to deliver the very best communication and donor retention strategies.  Staff are trained to the highest standards and regulations that ensure excellent communication and telephone skills support detailed knowledge of your charity and mission. Services include:

  • Welcome and helpline services as part of a wider campaign, for example, face-to-face recruitment, direct response TV and direct marketing.
  • Recruitment calls; lottery campaigns (including Lottery in a Box), upgrades and reactivations.
  • Outbound campaigns such as Gift-Aid calling, promoting events and attracting supporting volunteers.

Visit the Premier Contact website

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Person-to-Person (P2P) Direct is the only UK face-to-face fundraising agency to offer a unique multi-channel value proposition that includes Regular Giving Premium SMS (RGPSMS), Direct Debit (via iPad platform) and Lottery Player acquisition strategies.

Also making it stand apart, P2P directly employs and trains elite teams of full-time professional face-to-face fundraisers to work on the High Street, door-to-door, at private sites and events across the UK. It’s a model that enables P2P to attract and retain some of the best face-to-face fundraisers in the sector while charity clients enjoy success in their fundraising.

Visit the P2P Direct website

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R Fundraising is a specialist telephone fundraising agency with experience especially in donor stewardship that is second to none. It operates from two offices, one based in Dunfermline and the other in Manchester, and employs over 200 professional fundraisers. It currently works with 30 charities and has marketed its ‘Donor Investment Programme’ to great effect raising in excess of £100 million in support of their charity clients.

R Fundraising also offers remarkable stewardship programmes and retention rates, providing touch points and communication strategies for supporters new to the charity where the nurturing process is so vital.

Visit the R Fundraising website

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Workplace Giving UK helps both employees and employers support good causes in the most tax-efficient way – by giving directly from their pay.

Workplace Giving UK has a wealth of experience, and its highly experienced team is extremely enthusiastic and creative about what they do. Many of the Workplace Giving Advisors who visit workplaces have promoted the scheme for a decade or more – so your charity can trust them to maximise your workplace giving income.

Workplace Giving UK works exclusively with more UK employers than any other fundraising organisation, so we’re well placed to answer any questions you have.

Visit the Workplace Giving UK website

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Registered Office: Fundraising Initiatives, 2nd Floor Cavendish House,
369 Burnt Oak Broadway, Edgware, Middlesex, HA8 5AW
Company Number: 03833132 (Registered in England and Wales)
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